During the last 25 years, the standard serve-size of popular everyday foods and drinks has crept upwards. Muffins are so large that you can carve them like a cake. Dainty biscuits have turned into cookie monsters. This means you are fuelling up with more kilojoules and calories without even noticing. And unless you seriously up-size your activity, this 'silent' trend to super-size food can only mean one thing - larger serves are turning consumers into jumbo sizes! Larger packets, plates and bowls entice bigger bites and faster eating. Larger serves pack in a whole lot more kilojoules/calories and if you don't need this extra fuel, you'll store it as body fat. Portion distortion is every where when food and drink is involved!
To help you re-size your food and drink for better health and body shape, check out our award winning unique book "this=that: a life-size photo guide to food serves". Full colour, life-size photos of food and drink allow you to see exactly how much your body needs, whether you are 14 or 100 yrs of age! You can make choices according to which foods satisfy your desire as well as tummy.
With "this=that" you can adjust your diet and health without counting calories or following a strict rigid diet plan.
You can choose the foods you want.
You can choose foods that give you a better fill (and take hunger away) for the same energy value (kilojoules/calories).
If you want the facts for a child aged 4 through to 13 years, then you may want to check out our latest guide (published May 2010) called "this=that child size: a life-size photo guide to kids' food serves".
Some disturbing facts and examples of how small changes can stack on excess body weight.
There are some surprising serve sizes inside "this=that".
Compare 18 prawns with 2 crumbed calamari rings or 1 skinless chicken leg. There's no prize for knowing which one is more filling, but which has the highest energy rating? Incredibly, they are all equal. How about your banana? Is it only 1 serve of fruit? The life-size photos show that 4 licorice allsorts or 1 row of chocolate is equal to 1 whole rockmelon or 24 mini-meringues. And amazingly, instead of 3 lonely potato wedges you could super-size your green vegetables, pumpkin and carrot to a full plate for much more nutrition, better satisfaction and gut-fill and the same energy hit.
It's not possible to achieve total portion perfection in everything you eat or drink and indeed, that seems a little obsessive, but it is possible to improve your portion control and serve sizes using "this=that".
Take the fun, free interactive USA portion distortionquiz.